H&M To Launch & Other Stories in Mexico Later this Year
H&M Group confirmed that & Other Stories will launch in Mexico later this year with the first stores opening in Mexico City in October 2026 at high-end shopping malls, Antara Fashion Hall and Arts Pedregal.
The expansion also includes an retail space within El Palacio de Hierro, a luxury department store with 14 locations across the country. & Other Stories will also be available online, and will be opening more stores in Mexico by early 2027. The brand is launching in partnership with Retail Fashion Group, a subsidiary of SOMA, a developer that "creates transformative mixed-use, commercial, residential, cultural, and hospitality destinations in prominent cities, elevating quality of life in the urban context."
& Other Stories is the third brand of the H&M Group, after H&M and COS, to launch in Mexico. According to the Swedish group's most recent financial report, Mexico remains the Group's leading market in Latin America.
