Retail Strategist | Community Leader | Entrepreneur

I am a product and category leader with over 12 years of experience bringing complex retail projects to life for global FMCG brands. My passion lies at the intersection of creative vision and operational execution, building brands and driving growth from the ground up.

My decade of expertise in sourcing, manufacturing, and product development means my work has likely touched your life; my products have lined the shelves of major retailers like John Lewis, ASDA, Coles, and El Corte Inglés, just to name a few.

Beyond the boardroom, my commitment extends to community and cause. I lead the Hong Kong chapter of Room to Read and am an active advocate for social justice, focusing on women's empowerment, poverty alleviation, and grassroots fundraising for issues like menstrual poverty and mental health. My diverse background, including roles with the Utah Governor’s Office for Economic Development, the Trade Commission of Mexico in Hong Kong, and the Youth Olympic Games Committee “Guadalajara 2014”, fuels my belief in business as a force for good.