Who am I ?

I am a product and category leader with over 12 years of experience bringing complex retail projects to life for global FMCG brands. My passion lies at the intersection of creative vision and operational execution, building brands and driving growth from the ground up.

Currently, as Partnerships Director for Stryke, I fuel a brand discovery platform dedicated to connecting users with their next favorite find. I architect our partnership ecosystem which involes sourcing and onboarding visionary brands, designing user acquisition strategies, and negotiating high-impact deals that accelerate our startup's trajectory.

Simultaneously, I am the Managing Director & COO of Gentlemen Who Brunch, a luxury menswear brand set to launch in late 2025. My decade of expertise in sourcing, manufacturing, and product development means my work has likely touched your life; my products have lined the shelves of major retailers like John Lewis, ASDA, Coles, and El Corte Inglés.

Beyond the boardroom, my commitment extends to community and cause. I lead the Hong Kong chapter of Room to Read and am an active advocate for social justice, focusing on women's empowerment, poverty alleviation, and grassroots fundraising for issues like menstrual poverty and mental health. My diverse background, including roles with the Trade Commission of Mexico and the Pan-American Games, fuels my belief in business as a force for good.