Alex Garcia 7/7/26 Alex Garcia 7/7/26

The Creation of the Ultimate Summer Fragrance by Two Le Labo Veterans

Alex Garcia 5/16/25 Alex Garcia 5/16/25

The Rise of Mexican Beauty Brands

Alex Garcia 4/18/25 Alex Garcia 4/18/25

TRENDING: Probiotic Toothpaste

Alex Garcia 4/17/25 Alex Garcia 4/17/25

Getting The Scoop with Trendmood

Alex Garcia 4/3/25 Alex Garcia 4/3/25

China’s New Luxury Consumers

Alex Garcia 2/14/25 Alex Garcia 2/14/25

Beauty and Accessibility

Alex Garcia 3/3/24 Alex Garcia 3/3/24

Rhode Beauty Goes Viral (Again)

Alex Garcia 12/27/23 Alex Garcia 12/27/23

DEPOP’S Trend Report 2024

On the eve of January 1st 2024, I would like to share some of the trends that have been predicted for 2024. A couple of weeks ago, Depop's shared its first ever trends report. The report recaps the highlights of 2023, and forecasts which trends will resonate with Gen Z in the coming year.

Alex Garcia 3/22/23 Alex Garcia 3/22/23

Trend: de-influencing

De-influencing has been all anyone can talk about on TikTok and trade publications for a few months already. The idea behind it being that consumers need not purchase whatever product is being marketed to them by social media influencers. The concept, however, is not new.