Fashionphile’s 2025 Numbers Are in
The luxury fashion reseller, Fashionphile, just made its 2025 report public, and there are some interesting insights that I would like to share. Economic uncertainty and the currently challenging economic environment has strengthened the positioning of luxury resellers. Cultural moments like the thirds season of White Lotus and the movie F1 directly affected sales and engagement levels across the platform. The White Lotus, for instance, drove a 45% increase YoY in engagement across different items featured in the series, whilst F1 increase sales of racing-inspired styles by 49.6%, including a 277.4% sales spike for past fashion collaborations like Gucci x Adidas and Balenciaga x Adidas.
The ever-revolving musical chairs game creative directors kept on playing this summer across important luxury fashion houses also had a direct effect in sales for key brands like Balenciaga, Celine, and Loewe. “When Demna left Balenciaga for Gucci (later succeeded by Pierpaolo Piccioli), sales for the Balenciaga Le City rose 525% YoY. Jonathan Anderson’s move from Loewe to Dior sparked a 13.3% increase in Loewe Puzzle Bag searches. At Celine, Michael Rider’s debut show ignited a frenzy around the Luggage and the Phantom bags, with searches for “Celine Phantom” spiking 576.4% after his appointment.”
Whilst creative director exits drove sales up for specific luxury bag styles, Chanel, Louis Vuitton, and Gucci, still had the 3 best-selling bags this year. The Louis Vuitton Speedy was the most shopped handbag, followed by the Chanel Double Flap, and the Gucci Marmont. All three are iconic handbags in classic styles, highlighting the desirability of classic styles that transcend both trends, as well as creative directors.
Cross-body bags were also the most shopped handbag style, as were handbag charms (blame either the Labubu craze or the adorable charms from Loewe). Sales for loafers and ballet flats grew by almost 30%, but it was controversial shoes like Mary Janes and Clogs that saw the highest rise in sales and searches YoY.
Generational Preferences
There were also some generational differences in how different customers shop for second-hand luxury fashion, but all four generations do tend to favour Chanel Flap Bags, and the Louis Vuitton Canvas Monogram range.
Click here to see the full report.
