Prada’s New Wisteria Collection Pop-up
A few days ago, Prada decided to promote their brand-new Wisteria Collection with multiple pop-ups in the cities of London and Manchester. The brand activation celebrates Prada Beauty’s latest limited edition beauty release, with a lilac toned lip balm, aptly named Wisteria Gleams, right at the center of the launch. The collection also introduces two limited edition blush shades, Wisteria and Violet.
Lilac seems to be having a moment in beauty right now, and Prada Beauty is definitely leading the way.
At the pop-ups, guests are offered expert consultations to find the product that best matches their skin tone, personal style, and individual preferences. Guests can also have their Prada Balm engraved at the pop-ups, highlighting how experiential retail is becoming the new cornerstone of customer-centered marketing, creating new opportunities for customers to get immersed in the brand’s storytelling and world-building, two aspects that are challenging to replicate online.
