Nike Style Opens in HK
On the heels of its openings in Shanghai and Seoul, Nike Style has officially opened its concept store in Hong Kong. Located in Tsim Tsa Tsui, this new concept acts as a retail space and creative studio and pushes forward the brand’s “retail innovation journey.”
According to Marketing Interactive, the space was “built around the concept of "Your sport style studio", Nike Style Canton Road is designed to inspire creativity, empower individuality, and foster community. The store brings together trend-forward products and local storytelling - presenting a new vision for sport retail culture and marking a significant step in Nike’s sport lifestyle retail strategy.”
The store spans across 3,000 square feet, and features trend-driven collections, as well as seasonal items that are showcased through digital displays. To inaugurate the opening of Nike Style, Nike chose the theme “Next Gen football”, which bridges the gap between football culture and streetwear.
The store also makes use of some of Nike’s leading sustainability efforts. For instance, the brand used Nike Grind, a material made from recycled shoes, across the store, as well as other recycled materials.
