Men’s Grooming Brand Launches A Fragrance Range
Last week, DTC men grooming brand Harry’s announced their entrance into the fragrance category by launching three scents in partnership with French parfumer Mane. The three initial fragrances were adeptly named Moonrise, Cowboy Classic, and Kin.
Moonrise: This scent has saffron flower and ginger notes, easing into heart of iris, jasmine, and olibanum, eventually giving into the base notes of mush, cashmere, and tonka bean.
Cowboy Classic: Top notes are bergamot, pink pepper, and cypriol, then rides into rich cedarwood, amber, and tonka bean, and finishes with musk, leather, and patchouli.
Kin: Opening notes are blackcurrant, lychee, and grapefruit, moving into heart notes of musk, iris, and geranium, and cashmere wood, dry amber, and cedar close as base notes.
The scents are available on Harry’s own website, TikTok Shop, and Amazon, and each bottle is 1.7 fluid ounces and are priced at USD 35, keeping the line at an affordable price point.
Harry’s brand manager, Sadie Rutman, further adds that other retail channels are also being explored: “Retail expansion is always part of the conversation (…) We’re especially excited about taking a digital-first approach at launch — it gives us the space to tell rich stories around each scent through content, art direction, messaging, influencers, and more. Platforms like TikTok are a huge opportunity for us to join and shape the cultural conversation happening around fragrance right now.”
Fragrance has been one of the best performing categories within beauty, growing 17% just in the first half of 2025, according to a Circana report.
