It’s Official: Vinted Is France’s Largest Fashion Retailer
A couple of days ago Vinted became the number one fashion retailer by volume in France, both online and offline, surpassing even Amazon and Kiabi. Shein and Temu were on the 5th and 24th places, respectively, and they are expected to rank lower in the future, as changing legislation penalizes ultra-fast fashion retailers with burdensome taxes.
It is interesting to see Kiabi rank 3rd, a retailer that is less known than H&M and Zara, but who opens 1 new store every 10 days and adds over 800 new styles every day. Overall, French consumers are quite price-sensitive which is reflected on the list compiled by the FIF. 36,4% of all clothes are sold at a discount, whether it because of ongoing promos or during the official sales seasons in France.
According to the French Institute of Design, the rise of second-hand trade amongst 18–34-year-olds is one of the most influential drivers in the rise of the Lithuanian app and its 23 million users. The results may just be for the first quarter of 2025, but they are encouraging numbers for second-hand resellers, like Vestiare Collective, DePop, and Poshmark, to name a few. The second-hand trade has also been diversifying how it connects with users and consumers alike, either by adding an authentication team to prevent consumers from being scammed, or collaborating with style icons on special collections.
Whilst resellers like Vestiaire Collective have had their moment to shine in popular shows like “Emily in Paris”, some of the items that men still prefer buying brand new are t-shirts, jeans and shirts for men, which are sold at an average price of EUR 14, EUR 48, EUR 32, respectively. Women, on the other hand, often purchase brand new jeans, t-shirts, and dresses at an average price of EUR 33, EUR 14, and EUR 38, respectively.
