Panera Gets Cheeky with the Croissant Clutch
It seems just like yesterday when Panera Bread came out with their infamous Baguette Bag, and on the heels of this activation, they have now just launched their Croissant Clutch!
So, what exactly is this croissant clutch? The Panera Bread Croissant Clutch is a USD 39 croissant that is currently sold-out on the PB website. The clutch not only comes with a chain strap, and a stylish exterior that mimics the folds in the croissant, but also an insulated interior to keep their new croissant sandwiches warm and toasty and a USD 15 gift card.
Panera Bread’s new Croissant Toast Sandwiches became two of their best-selling items last month, and are the first items to use sliced croissant dough as a sandwich base.
The move taps into the croissant-shaped goods and accessories trend that other brands have also been embracing. From luxury handbags to plush toys, the trend is here to stay, at least for 2025.
