LTK Partners With “The Bachelor”
The creator shopping platform has partnered up with Warner Horizon to turn “The Bachelor” franchise into its own retail channel. The new Bachelor Nation LTK Channel launched just last week and allows fans of the show to shop the fashion, beauty, and home items featured across the Bachelor universe. This is the first time a major studio has integrated a social commerce hub with LTK, signaling the potential for social platforms to capitalise on popular IPs in order to monetize fandom.
The partnership, however, is not the first of its kind, as giants such as Amazon, which has in the past played around with “shop the show features” for contents produced by their own studios, whilst Netflix has gone into consumer goods as an extension of its original programming. By partnering with LTK, entertainment brands can extend the longevity of their programming by giving fans an opportunity to further immerse themselves in their favorite shows even after a season has wrapped. It also offers brands the opportunity to explore new revenue streams other than licensing or syndication.
LTK has over 40 million users and drives over USD 5 billion in sales, making the platform the perfect partner to branch out into physical retail and new product categories. Even more impressively, over 40% of the millenial and Gen-Z female population in the US, uses the LTK platform, which opens the door to even more partnerships for entertainment brands outside of th LTK ecosystem.
According to Modern Retail, “The shopping experience kicks off with curated content from past seasons. The Bachelor Nation LTK shop features posts highlighting viral moments from previous episodes — such as date night looks or beachfront fashion in “Bachelor in Paradise” — and links fans directly to purchase options. The LTK shop is discoverable within the app and amplified through official Bachelor Nation social channels.”
Within 24 hours of launching, the Bachelor Nation LTK shop won more than 4,000 followers.
