Maxim’s and 7-Eleven Partner Up To Turn Food Waste into Fertiliser

Maxim’s and 7-Eleven Hong Kong have joined forces to turn pre-consumer food waste into enzymes that facilitate growing pesticide-free and fertiliser-free premium crops for its restaurants through the WeGen Farming Sustainability Project.

The program follows last year’s partnership to transform 7-Eleven coffee grounds into BOB Coffee Beer. This year, Hung Yat Farm will be converting pre-consumer food waste such as fruit peels, strawberry tops, and coffee grounds into nutrient-rich enzymes to grow the crops needed for 7-SELECT’s “Grounds to Goodness” product range, which includes the “7-SELECT Pumpkin Soup”, “7-SELECT Fried Rice with Pumpkin”, and “7-SELECT Bitter Melon and Beef Rice”.

WeGen farming was initially launched at more than 70 Maxim’s outlets in 2024 and expanded earlier this year to partner institutions and cafeterias. Since then, it has supplied Hung Yat Farm more than 48 tonnes of pre-consumer food waste.

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