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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>RETAIL - STORE INSIGHTS: Bonton - Bonton Marseille</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1696056123498-8WGPGMURHPZGCFETB4WT/IMG_6766.JPEG</image:loc>
      <image:title>RETAIL - STORE INSIGHTS: Bonton</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1696056127950-33I15UOSHCE9UPS3YTGX/IMG_6774.JPEG</image:loc>
      <image:title>RETAIL - STORE INSIGHTS: Bonton</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1696056148608-HDWE75SFSTJ4LCNIOVL7/Photo+B.png</image:loc>
      <image:title>RETAIL - STORE INSIGHTS: Bonton - Bonton Boutiques</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1696056148836-RRXL5K4Q6N679YXFH2EG/Photo+Printemps+Haussmann.png</image:loc>
      <image:title>RETAIL - STORE INSIGHTS: Bonton</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1696056615078-3868V5IZAWWNZEQ6W25I/Cabas+1.png</image:loc>
      <image:title>RETAIL - STORE INSIGHTS: Bonton</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1696056618383-GE5B535SVE32XCGE28SI/Cabas+2.png</image:loc>
      <image:title>RETAIL - STORE INSIGHTS: Bonton - Cabas</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1694660237831-SPJZJZRGZILJTHPCYA23/Packaging+E.JPEG</image:loc>
      <image:title>RETAIL - STORE INSIGHTS: Mr. Wonderful</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1694660228253-XB1OH1DXVE8C1IW633C4/Packaaging+B.JPEG</image:loc>
      <image:title>RETAIL - STORE INSIGHTS: Mr. Wonderful</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1694660234174-QQYR2YOIUZJ23SF1VZRN/Packaging+C.JPEG</image:loc>
      <image:title>RETAIL - STORE INSIGHTS: Mr. Wonderful</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1694660228516-6VMJG32RB6C1JDFVT166/Packaging+A.JPEG</image:loc>
      <image:title>RETAIL - STORE INSIGHTS: Mr. Wonderful</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1694660234394-NFMGZ7KKQGW5BG391R52/Packaging+D.JPEG</image:loc>
      <image:title>RETAIL - STORE INSIGHTS: Mr. Wonderful</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/70c0d979-cf01-4814-9b2f-faca336c70d9/Mr+Wonderful+Storefront.png</image:loc>
      <image:title>RETAIL - STORE INSIGHTS: Mr. Wonderful - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/43d4bffd-6609-4a0c-885c-327150d5e43e/Mr+Wonderful+Team.png</image:loc>
      <image:title>RETAIL - STORE INSIGHTS: Mr. Wonderful - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1694658565136-ZGVY8NYQLM5ND4UFHZJ1/Mr+Wonderful+Mug+A.png</image:loc>
      <image:title>RETAIL - STORE INSIGHTS: Mr. Wonderful</image:title>
    </image:image>
    <image:image>
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      <image:title>RETAIL - STORE INSIGHTS: Mr. Wonderful</image:title>
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    <image:image>
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      <image:title>RETAIL - STORE INSIGHTS: Mr. Wonderful</image:title>
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    <image:image>
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      <image:title>RETAIL - STORE INSIGHTS: Mr. Wonderful</image:title>
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    <image:image>
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      <image:title>RETAIL - STORE INSIGHTS: Mr. Wonderful</image:title>
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    <image:image>
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      <image:title>RETAIL - STORE INSIGHTS: Mr. Wonderful</image:title>
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      <image:title>RETAIL - STORE INSIGHTS: Mr. Wonderful</image:title>
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      <image:title>RETAIL - STORE INSIGHTS: Mr. Wonderful</image:title>
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      <image:title>RETAIL - STORE INSIGHTS: Mr. Wonderful</image:title>
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      <image:title>RETAIL - STORE INSIGHTS: Mr. Wonderful</image:title>
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      <image:title>RETAIL - STORE INSIGHTS: Mr. Wonderful</image:title>
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    <image:image>
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      <image:title>RETAIL - STORE INSIGHTS: Mr. Wonderful</image:title>
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    <image:image>
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      <image:title>RETAIL - STORE INSIGHTS: Mr. Wonderful</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1694659755176-7NNFG50V5BOFAN0I0SWR/Greeting+Cards.JPEG</image:loc>
      <image:title>RETAIL - STORE INSIGHTS: Mr. Wonderful</image:title>
    </image:image>
    <image:image>
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      <image:title>RETAIL - STORE INSIGHTS: Mr. Wonderful</image:title>
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    <image:image>
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      <image:title>RETAIL - STORE INSIGHTS: Mr. Wonderful</image:title>
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      <image:title>RETAIL - STORE INSIGHTS: Mr. Wonderful</image:title>
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      <image:title>RETAIL - STORE INSIGHTS: Mr. Wonderful</image:title>
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      <image:title>RETAIL - STORE INSIGHTS: Mr. Wonderful</image:title>
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      <image:title>RETAIL - STORE INSIGHTS: Mr. Wonderful</image:title>
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      <image:title>RETAIL - STORE INSIGHTS: Mr. Wonderful</image:title>
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      <image:title>RETAIL - STORE INSIGHTS: Mr. Wonderful</image:title>
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    <image:image>
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      <image:title>RETAIL - STORE INSIGHTS: Ale-Hop</image:title>
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    <image:image>
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      <image:title>RETAIL - STORE INSIGHTS: Ale-Hop</image:title>
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      <image:title>RETAIL - STORE INSIGHTS: Ale-Hop</image:title>
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      <image:title>RETAIL - STORE INSIGHTS: Ale-Hop</image:title>
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      <image:title>RETAIL - STORE INSIGHTS: Ale-Hop</image:title>
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      <image:title>RETAIL - STORE INSIGHTS: Ale-Hop</image:title>
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    <image:image>
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      <image:title>RETAIL - STORE INSIGHTS: Ale-Hop</image:title>
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    <image:image>
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      <image:title>RETAIL - STORE INSIGHTS: Ale-Hop</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1694582416255-N9KXEG4B3O2HPWR2SB5I/Preschool.JPEG</image:loc>
      <image:title>RETAIL - STORE INSIGHTS: Ale-Hop</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1694582417099-E89DRB7MCI8EQOCFMTXM/Puzzles.JPEG</image:loc>
      <image:title>RETAIL - STORE INSIGHTS: Ale-Hop</image:title>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1761735713404-H0L5HCL3P4BDQU0ACH66/Moutai+Umeet+Blueberry+Brew+.jpg</image:loc>
      <image:title>MARKETING - China’s Baijiu Makers Adapt to Sober Gen-Z - Moutai Blueberry Brew</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1761736378707-S748M99K1YE9YUFZ474F/Moutai+Dove+Chocolate.jpg</image:loc>
      <image:title>MARKETING - China’s Baijiu Makers Adapt to Sober Gen-Z</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.alexegarcia.com/marketing/the-strategy-behind-ciders-rise-in-sales-with-gen-z</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/d580b75b-5daf-4239-8ed5-a167f3771c2b/Cider+Mood.png</image:loc>
      <image:title>MARKETING - The Strategy Behind Cider’s Rise in Sales with Gen-Z - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexegarcia.com/marketing/digital-brand-partnerships-vs-influencer-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/d225e027-c591-4b41-b7fc-03cc5a68b396/Ghia+Nalgene.png</image:loc>
      <image:title>MARKETING - Digital Brand Partnerships vs. Influencer Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexegarcia.com/marketing/the-rise-of-substack-as-a-marketing-tool</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/28aeb973-21b0-4615-972e-24d9ff23e119/Podcast+Listeners+in+the+US.jpg</image:loc>
      <image:title>MARKETING - The Rise of Substack as a Marketing Tool - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1bb363c2-fcbb-4783-b0b9-87b208f23e63/Substack+Paying+Subscribers.jpg</image:loc>
      <image:title>MARKETING - The Rise of Substack as a Marketing Tool - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/60c5da13-64cc-414a-9f51-c6c2c27af858/Rare+Beauty+Substack.jpg</image:loc>
      <image:title>MARKETING - The Rise of Substack as a Marketing Tool - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/c36dcf74-4d6b-4c63-a1f6-48c078169b48/Fashion+and+Beauty+Substack+Subscriptions.jpg</image:loc>
      <image:title>MARKETING - The Rise of Substack as a Marketing Tool - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexegarcia.com/marketing/wtwap2jtpom7dzrap94lepeygjt5qr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/8e2214d0-b8d3-4b80-968e-ca88980650ea/Consumer+Actions+and+Preferred+Channels.jpg</image:loc>
      <image:title>MARKETING - Global Consumer Communication Preferences - Impact on Purchasing Behavior</image:title>
      <image:caption>An effective communication strategy is essential to driving revenue, since according to the Twilio report, 40% of consumers said they were more likely to make repeat purchases from brands that used their preferred channels. Likewise, 30% of consumers are more likely to make a first-time purchase when brand use their preferred communication channels. In fact, 57% of consumers report being sometimes, often, or always frustrated when brands use the wrong channels to communicate with them. and 24% of consumers say they have purchased from a different business because a brand didn’t use their preferred channel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/aff7fe18-2ef4-4a92-9e3a-7b2e55a492fa/Preferred+Channels+by+Generation.jpg</image:loc>
      <image:title>MARKETING - Global Consumer Communication Preferences - Make it stand out</image:title>
      <image:caption>Preferred Communication Channels by Generation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/c8ad31d6-25f3-48f6-8823-8fe0dd33cf18/Preferred+Channels+by+Country.jpg</image:loc>
      <image:title>MARKETING - Global Consumer Communication Preferences - Make it stand out</image:title>
      <image:caption>Preferred Communication Channels by Country</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1739431543431-JQBJM8TCWTXVJ3RK0JOA/Consumers+Preferred+Digital+Communication+Channels.jpg</image:loc>
      <image:title>MARKETING - Global Consumer Communication Preferences</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1739431413926-IT6W7V6OS77SXOTTPTYW/Preferred+Communication+Channels+Needs.jpg</image:loc>
      <image:title>MARKETING - Global Consumer Communication Preferences</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexegarcia.com/marketing/eos-debuts-body-wash-at-the-super-bowl</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-12</lastmod>
  </url>
  <url>
    <loc>https://www.alexegarcia.com/marketing/walmart-gen-ai-and-augmented-reality-shopping</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/7891c6c5-5084-44c2-b9c1-3de60a056c40/View+in+Your+Home.png</image:loc>
      <image:title>MARKETING - Wal-Mart is Testing AR and AI in its Stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexegarcia.com/marketing/the-rise-of-temus-marketing-spend</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1711094738981-1J5YWWOZT14MEB9PXB1M/App+Downloads.png</image:loc>
      <image:title>MARKETING - The Rise of Temu’s Marketing Spend - Major Markets by Download Share</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1711094736292-4KJDMQEND3V0IPDBYYTG/Google+Trends.png</image:loc>
      <image:title>MARKETING - The Rise of Temu’s Marketing Spend - Temu Online Searches</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.alexegarcia.com/marketing/whos-the-average-tiktok-shopper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/0b230248-36d9-4e9d-8a0b-59a94bc861f7/TTS+Breakdwon.png</image:loc>
      <image:title>MARKETING - The Average TikTok Shopper Is Not Who You Think It Is - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/04dd3030-74bc-4ee7-bbb8-234153954f5e/Cover.png</image:loc>
      <image:title>MARKETING - The Average TikTok Shopper Is Not Who You Think It Is - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1710930556014-9NMFD17VWW235E6C4ISG/TikTok+Shop+Sales.png</image:loc>
      <image:title>MARKETING - The Average TikTok Shopper Is Not Who You Think It Is - TikTok Shop Sales</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1710930572186-RDKH0GND0DG44310NWHU/281071.png</image:loc>
      <image:title>MARKETING - The Average TikTok Shopper Is Not Who You Think It Is - Social Media Advertising Spending</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1710930572179-3STZ0DAUAIHMQ0G70ECU/282958.png</image:loc>
      <image:title>MARKETING - The Average TikTok Shopper Is Not Who You Think It Is - US Retail Mobile Commerce</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1710930573752-99YZ1N8BTRDVNPKDVRYD/39004_original_lazy.png</image:loc>
      <image:title>MARKETING - The Average TikTok Shopper Is Not Who You Think It Is - Influencer Marketing</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1710930573305-WC3JR9KTTCNKJAUHYCV9/281986.png</image:loc>
      <image:title>MARKETING - The Average TikTok Shopper Is Not Who You Think It Is - Social Media Preference for Ecommerce</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1710930575366-LYIIOO3VF613PPKWK58B/i279092.png</image:loc>
      <image:title>MARKETING - The Average TikTok Shopper Is Not Who You Think It Is - Social Commerce</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/82902df4-5d38-48a6-b7c2-2131b0f42c7c/Bloomberg+Video.png</image:loc>
      <image:title>MARKETING - The Average TikTok Shopper Is Not Who You Think It Is - WATCH</image:title>
      <image:caption>“Bloomberg has learned that TikTok aims to grow the size of its US e-commerce business tenfold to as much as $17.5 billion. Alex Barinka reports.” Source: Bloomberg</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexegarcia.com/marketing/don-julio-creates-its-first-apple-vision-pro-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/24da1e39-1c5d-413a-90b0-4be0bbc57d62/Amex-filter.png</image:loc>
      <image:title>MARKETING - Don Julio Creates Its First Apple Vision Pro Experience - AMERICAN EXPRESS AR EXPERIENCE</image:title>
      <image:caption>For the “Door to Shop Small” experience, physical, blue door frame installations were set up in specific parts of Chicago, Los Angeles, and New York. QR codes were integrated into the door frames so that customers could immerse themselves into an AR experience where they can browse a curated selection of products from a variety of small businesses.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexegarcia.com/marketing/athleta-pushes-for-product-swaps-to-increase-customer-acquisition</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1708596612328-XMJEL8E9BZ6QQ40E57EK/Lululemon+Swap+B.png</image:loc>
      <image:title>MARKETING - Athleta Pushes for Product Swaps to Increase Customer Acquisition - Lululemon Dupe Swap</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1708596612885-X7AN8WZF1URQN9O3TKAH/Lululemon+Swap+C.png</image:loc>
      <image:title>MARKETING - Athleta Pushes for Product Swaps to Increase Customer Acquisition - Lululemon Dupe Swap</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1708596616132-WYY5WMKFBG6GT6NMM3JM/Lululemon+Swap.png</image:loc>
      <image:title>MARKETING - Athleta Pushes for Product Swaps to Increase Customer Acquisition - Lulemon Dupe Swap</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.alexegarcia.com/marketing/squishmallowsxhm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1703662914750-9944RZYE0KF8J3RJGUKB/Pet+Beds.png</image:loc>
      <image:title>MARKETING - Squishmallows x H&amp;amp;M</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1703662915258-77I2L8BKZ2BNZCLCWQD2/Pom+Bed.png</image:loc>
      <image:title>MARKETING - Squishmallows x H&amp;amp;M</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1703662919124-U0011XZGZZ4TH4SBQ41B/Sausage+Shark.png</image:loc>
      <image:title>MARKETING - Squishmallows x H&amp;amp;M</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1703663511161-7OAUA3E3WBHWWRILKDWZ/Big+Mouth+3.png</image:loc>
      <image:title>MARKETING - Squishmallows x H&amp;amp;M - Axolotl Sprinkler</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1703663508029-84A8E0E598SWKRW2M6KY/Big+Mouth+4.png</image:loc>
      <image:title>MARKETING - Squishmallows x H&amp;amp;M - Beula Floatie</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1703663512262-BU1CYN9Z09RGR13YMM1F/Big+Mouth1.png</image:loc>
      <image:title>MARKETING - Squishmallows x H&amp;amp;M - Snow Tube</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1703663515246-VWCT4WUZHOI53H07PBA7/Big+Mouth2.png</image:loc>
      <image:title>MARKETING - Squishmallows x H&amp;amp;M - cooler bag</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1703663527906-13B2FOZRSORO8029NNFB/License1.png</image:loc>
      <image:title>MARKETING - Squishmallows x H&amp;amp;M - Puzzle</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1703663529007-UYCG5TTNWJJ4HDWLR01U/License2.png</image:loc>
      <image:title>MARKETING - Squishmallows x H&amp;amp;M - Fidget Toy</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1703663539577-P9R82CFAKBB51W7ZLST9/License3.png</image:loc>
      <image:title>MARKETING - Squishmallows x H&amp;amp;M - Fidget Toy</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1703663540747-IGSAFTZCVRZKJCD6H0G0/License4.png</image:loc>
      <image:title>MARKETING - Squishmallows x H&amp;amp;M - Board Game</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.alexegarcia.com/marketing/puma-and-squishmallows-join-forces</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/4fc16508-e31e-4d1f-bb30-69ba01cd06c3/Adult+Squishmallows.png</image:loc>
      <image:title>MARKETING - Puma and Squishmallows Join Forces - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/e0e01ae8-6450-4bae-bfb8-395eed004a3f/Golden+Hans.png</image:loc>
      <image:title>MARKETING - Puma and Squishmallows Join Forces - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1696752022509-I2LS18WB5ZUH0K95QFFP/Squishmallows+Collabs.png</image:loc>
      <image:title>MARKETING - Puma and Squishmallows Join Forces</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1696752021997-OVZX5HS4AXDPG30WZ8B3/Squishmallows+and+Big+Mouth.png</image:loc>
      <image:title>MARKETING - Puma and Squishmallows Join Forces</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1696752011737-0L1UCSR7AIBF34I3UGBD/Squishmallows+and+McDonalds.png</image:loc>
      <image:title>MARKETING - Puma and Squishmallows Join Forces</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1696751973226-AJP4C9UW4S2GI73KZMWL/Squishmallows+and+McDonalds+B.png</image:loc>
      <image:title>MARKETING - Puma and Squishmallows Join Forces</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1696751977215-OV1FFMOY8LBUUPKFHKUM/Squishmallows+and+McDonalds+C.png</image:loc>
      <image:title>MARKETING - Puma and Squishmallows Join Forces</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640846331a3e2b0e0a883b41/1696752248982-QH3VV167GOH8YSPJ6OD1/Squishmallows+and+Disney.png</image:loc>
      <image:title>MARKETING - Puma and Squishmallows Join Forces</image:title>
      <image:caption />
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    <image:image>
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    <lastmod>2025-04-03</lastmod>
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    <lastmod>2025-03-06</lastmod>
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      <image:caption>Womenswear Section at Printemps New York</image:caption>
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      <image:caption>FIRST FLOOR: All-day cafe Jalu and a sneaker room with a LED ceiling</image:caption>
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    <lastmod>2024-03-14</lastmod>
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      <image:title>RETAIL - Mango Turns to Adaptable Clothing - Lisa is a conversational generative AI platform that not only supports the retailer’s design team, but also supports customer service operations.</image:title>
      <image:caption>It took nine months to create Lisa, and since then it has enabled Mango to make and evaluate successful designs. Lisa is now consolidating over 15 different platforms into a single unified tool. Previously, the Spanish retailer developed Midas for pricing; Inspire for design and photography; and Iris for customer service. The latter handles more than 3.5 million requests every year. Lisa is now consolidating all of these capabilities into a single, unified platform.</image:caption>
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      <image:caption>Dior held its men’s autumn 2023 show in Cairo. Image courtesy of Dior</image:caption>
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      <image:caption>Dior held its men’s autumn 2022 show in London. Image courtesy of Dior</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>RETAIL - The Demise of The Body Shop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>RETAIL - The Demise of The Body Shop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption />
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      <image:caption />
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    <image:image>
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      <image:caption />
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      <image:caption />
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      <image:title>SUSTAINABILITY - Product Circularity with Lululemon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>SUSTAINABILITY - Renewcell Files for Bankruptcy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>SUSTAINABILITY - Renewcell Files for Bankruptcy - H&amp;amp;M AW23</image:title>
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      <image:caption />
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      <image:caption />
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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